In the never-ending quest to be current with all techno-trends, I am about to leave for Microsoft's Silicon Valley campus where an all-day dog-and-pony show is being put on by many SV regulars. IDEO is one of my favorites, and they are presenters and moderators. I am currently working my way through "The Art of Innovation" by Tom Kelley, GM and co-founder of IDEO. While there are 300+ pages of writing, I have yet to be WOW'ed by the information. I often find that to be the case with Marketing materials. What seems to me to be common sense is apparently not so common. Now, don't ask me to create anything for Marketing, but I can critique the heck out of anything that is created to be sure that it conforms with a brand and a target audience.
If I learn anything amazing I will report back.
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