It seems most difficult for business owners to choose a path and stick with it. Of course, it is one of the troubles of our society - so many choices- how can I choose one thing at the potential loss of other opportunities? In economics this is called 'opportunity cost' or what we lose in the one instance by choosing something else. For business owners who have so much riding on their decisions, mainly their reputations and the company's potential profitability, it is even harder to choose a path and stick with it. But it is my experience that even if a CEO is not perfectly spot-on in their decision, once they commit to a path that is sound and sane and bring others on board to help execute their plan, they are most assured of success. It is those that languish in the in-between, choosing neither to change nor committing to a strong current path, that lose. All energies can be spilled into anxiety and insecurity, wasting conversations and money.
As a friend said to me many years ago, when confronted with a decision, make one. Contemplate the options with good intention. Then choose the most rational path.
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